e-Postcard Promotional Ads
An e-postcard ad is the quickest and most effective way to reach your existing customer base and keep them updated on what you have to offer. Colorful and eye-catching, they generally rely on vibrant photos and light copy text to convey your message to customers, vendors, suppliers, or peers. Use e-postcard mailings to:
- Keep your name, brand, and logo in the forefront of buyers' minds
- Thank previous customers with a special discount on their next order
- Announce new products, lines, or categories available in your webstore
- Offer special discounts such as free shipping or percent savings
- Promote traffic to your physical storefront
- Let customers know about a special event you'll be attending/participating in
- Say thank you for continued customer patronage
- Announce new store hours, new store location, or new customer services
- Promote holiday shopping with special services such as free gift wrap or expedited shipping
- Or just about any other creative use you can think of!
If you have (or are ready to set up) an email communications software account with a company such as ConstantContact or MobileStorm, your e-postcard ad can be designed with full HTML, including the following:
- An ad banner with your logo and store colors
- Prominent shopping links to your store's main selling categories
- Product photos and text copy (provided by you) with your promotional message
- Additional custom graphics and backgrounds (provided by us) to fill out the design
- Your store customer service contact information for questions or orders
- Option of direct purchase button(s) within the email (via PayPal)
- Custom footer with additional "small print" information text regarding the special promotion
If you do not have (and do not want to use) an email communications software account, don't worry! You can still send out an e-postcard ad to your customer mailing list. In this case, your ad will be designed as a single 800x600 web optimized image that you can paste into your email window (using Outlook or any other HTML-supported email program) and send to as many email addresses as you would like.
Pricing:
$150 - one-time setup fee of your e-postcard ad template design. You will be able to review and request changes before final approval.
$100 - price per e-postcard ad, including layout and design, proofing, 1 review/changes step, HTML coding and scheduling.
You will need to provide your own mailing list. We strongly recommend that you use an opt-in only mailing list per anti-spam regulations.
Examples:
Custom Email Greeting Cards
An electronic greeting card is a great way to save both money and trees! Most high-quality professional holiday greeting cards run $2.00 and up apiece, not including postage and the time required to address them individually. Send an electronic card instead! Here are some ideas:
- Follow-up with a thank-you card to buyers within 7 days after their purchase
- Send customers an e-card on their birthday
- Announce your own store birthday or anniversary
- Announce new store hours, new store location, or new customer services
- Say "Happy Holidays" to buyers, clients, vendors, peers, family and friends
Email greeting cards may be designed either with full HTML and used with a mass emailing service (see above), or as a single image that may be cut-and-paste into your email window and sent out as needed. This can be a powerful tool for showing your customers that you care!
Select from hundreds of holiday- and celebration-themed images provided by us, or send us your own image(s) to use. Select from standard greeting messages or create your own custom message and we'll provide a beautiful scripting and layout.
Pricing:
$150 - one-time setup fee of your e-card ad template design. You will be able to review and request changes before final approval.
$100 - price per e-card ad, including layout and design, proofing, 1 review/changes step, HTML coding and scheduling.
You will need to provide your own mailing list. We strongly recommend that you use an opt-in only mailing list per anti-spam regulations.
Examples:
E-Newsletter Email Ads
Perhaps the strongest and most powerful advertising tool for pulling customers in to the identity of your store is the e-newsletter ad. Simple or complex, weekly or monthly, the e-newsletter format provides you with multiple opportunities in each mailing for:
- Promoting new products, new lines, new store branches, etc.
- Offering special promotional discounts
- Featuring product groupings or related items
- Targeting seasonal holiday shoppers as well as year-round steady site traffic
While these purchase-encouraging elements are critical to your profit, e-newsletters also allow you to:
- Share information, tips, and opinions that your customers will find valuable
- Promote non-profit causes, such as charities and agencies that you support
- Provide an interactive dialogue with buyers by encouraging them to participate in feedback or fun surveys
- Share relevant and entertaining anecdotes, either yours or sent in by your buyers
- Provide customer testimonials about your products, service, or company in general
- Offer additional information on your products, such as quality of materials, care instructions, etc.
- Offer suggestions for product use, such as recipes from a bakery or project ideas from a crafts store
- Offer suggestions for holiday gift ideas, such as gift ideas under $50 for men, for women, for children, for pets
- Or just about any other creative communications use you can think of!
Email Newsletters must be coded as full HTML, so you will need to have an account with one of the major mass emailing services (see above, or contact us for additional details). Your e-newsletter will be designed with the following:
- An ad banner with your logo and store colors
- Copy space for your main newsletter article (provided by you)
- Prominent shopping links to your store's main selling categories
- Promotional boxes with your product photos and text copy (provided by you)
- Additional custom graphics and backgrounds (provided by us) to fill out the design
- Your store customer service contact information for questions or orders
- Option of direct purchase button(s) within the email (via PayPal)
- Custom footer with additional "small print" information text regarding any special promotion(s)
Pricing:
$200 - one-time setup fee of your e-newsletter template design. You will be able to review and request changes before final approval.
$150 - price per e-newsletter designed, including layout and design, proofing, 1 review/changes step, HTML coding and scheduling.
You will need to provide your own mailing list. We strongly recommend that you use an opt-in only mailing list per anti-spam regulations.
Examples:
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